Director of Sales & Marketing (February 2013 – current time) Associate Director of Sales (June 2011 – January 2013) (acting Director of Sales & Marketing as there was no DOSM) -Managing 7 S&M team members (2 Sales, 3 Events, Sales, 1 MarCom, 1 Admin Assistant/Events) -2 years ago together with the General Manager and new S&M team defined new aggressive Sales strategy which allowed us to increase the rooms revenue by 42% -Together with Sales team: strong acquisition activities allowing us to target 13.5% increase in rooms revenue for 2014 versus 2013 -Retention/Development Accounts activities: FAM Trips, Clients events (Golf competition, BBQ battles outside the city, Wine degustation, Culinary master classes with bookers, etc) -Business trips -Developing skills in Events Sales team not only to proceed with incoming enquiries but as well making proactive calls to potential events segments (IT, Pharma, Cosmetics) -Government Groups/Events handling -Gold Passport Planner Rewards program implementation as a sales tool for Events Sales Team -Private Line loyalty program as a sales tool for Sales team -Budget 2013 and 2014 preparation including Rooms Revenue (Hyperion)/S&M Expenses/Salary Grids/Business analysis reports -Revenue management (SAW (Situation Analysis Workbook), Cognos reports, 18 Months Forecast -MarCom activities (Mock ups in Corel Draw, rebranding process in 2012, Cross partnership, website update, email and sms blasts, cooperation with Resolution company) -Together with S&M team members implemented several projects: Club system of the hotel, Events Bible, Follow up book, BQT kit, airport checks -MICE Audit Champions (#2 in 2012 (Semester 2), #2 in 2013 (Semester 1) with 96.7%) -95% retention of S&M team members over last 2 years due to consistent team building and support programs (4.72 points in Gallup 2012 survey)

-Responsible for corporate segment -Responsible for groups business (GIS and BEO) -Responsible for establishing relations with VIPs from regional cities (Tumen, Chelyabinsk) – leisure weekend business -Replying to RFPs in Lanyon program for global accounts -Competition check (visiting hotels-competitors, searching for new potential business) -In charge of Sales and Marketing department in absence of the DOSM (business trip, vacation) -Together with the departmental trainee created a filing system for sales team (files for corporate segment: all accounts of Ekaterinburg divided into industries, professional holidays and companies’ birthdays, birthdays of decision makers and bookers. Files for group segment (for Ekaterinburg in 2011): sports calendar, exhibitions calendar, stars performances, political delegations calendar) -Being a part of revenue team planning budget and re-forecast, as well as analyzing on the books numbers

Proactive sales (full sales process)

Events organization

Opening of the 1st international hotel in town

Writing articles under the supervision of the Chief Editor at the Foreign Desk

Selling advertisement resources to Ekaterinburg clients

Handling PR projects

Связи с общественностью, Связи с общественностью